Naked & Famous Denim uses only the most unique and rare denim fabrics from Japan. The prestigious mill in Japan, from which they import all their fabric, is committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mill uses a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist. They keep all their jeans raw and simple. No washes, no embroidery, no gimmicks… just the best fabric in the world combined with modern fits. They have eliminated these costly (and in our opinion unnecessary) after-effects, and have stripped down our jeans to the core essentials. Now true denimheads and newcomers alike can enjoy these special fabrics at a reasonable price.